When executives buy their own stock with personal money, it's worth paying attention. Search Form 4 filings from the official SEC EDGAR database.
Form 4 is a mandatory SEC disclosure filed within 2 business days whenever a corporate insider (officer, director, or 10%+ shareholder) buys or sells shares in their company. These filings are public record on SEC EDGAR. Tracking them is a legal and widely-used investment research technique practiced by institutional investors.
SEC EDGAR (sec.gov) is the original source — free but requires knowing EDGAR syntax. OpenInsider.com aggregates EDGAR data with filtering. Form4.com offers email alerts. Finviz shows insider activity on stock pages. This tool provides direct EDGAR search links so you always access primary source data.
Market and insider signals are more useful when they connect back to company readiness, positioning, and decision-making frameworks.
After collecting data points, the next task is making better founder decisions with them rather than just tracking events in isolation.